I use the word 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 but you can just as easily interchange or replace it with the word 𝒍𝒊𝒇𝒆 instead. 

Although you might feel like you can’t afford to…

• Fuel your creativity with play and rest

• Take a lunch break or go for a long walk in the middle of the day

• Take a day (weekend, week?) off

• Take an extended period of time off social media

• Relax or switch of

• Slow down

• Change your mind or change direction

But in reality you can’t afford to…

• Find yourself creatively blocked

• Burn out

• Put your mental & physical health under consistent strain

• Get sick

• Spend your days wishing you were somewhere or someone else 

• Lay dodgy foundations that will have your house crumbling down

When the external landscape changes - which it does all the time - we must remember to return to our foundations. Never have things changed as dramatically as they have now with COVID-19. 𝗡𝗼𝘄 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿, 𝘄𝗲 𝗺𝘂𝘀𝘁 𝗱𝗶𝗴 𝗱𝗲𝗲𝗽.

This is not changing rooms, this is your life

You can’t bypass your foundations, you can’t buy them and you can’t go through the motions with them.

You must invest your time and energy (which in business is money) in truly creating and embedding strong foundations.

They are not a place to get lost or sidetracked in. 

Your foundations are not a thing or a destination. They are you. And you are an evolving process. Build and nurture yourself with care, love and patience. Because if you don’t, you will never truly profit. 

No business, career or side project idea is worth risking your mental, physical or spiritual health. A financial gain at the loss of your self is not the kind of profit I believe in. 

Sustainable growth in business happens when you honour and cultivate all parts of yourself.

Your business needs you to believe in yourself. Trust yourself. Love yourself. This is the hardest part of business.